NZ Sevens don’t deserve ‘All Blacks’ title

Wed, 10 Aug 2016 11:18
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IN THE SPOTLIGHT: Unhappy rugby fans are calling on New Zealand Rugby Union to drop the All Blacks tag given to the national sevens team.

A poll on the New Zealand Herald website is overwhelmingly in favour of the Sevens team not being given the title given worldwide media coverage of the side's shock loss to Japan in their opening pool match at the Rio Olympics this morning.

And listeners on Radio Sport have backed up the viewpoint, saying calling the Sevens as the "All Blacks" is damaging the team's international brand and reputation.

With mainstream media around the world not really understanding the difference between the 15-man game and the seven-man version, global headlines have centered on Japan "beating the All Blacks" in Rio.

The Japan Times took that line as did the influential Reuters news network whose report was used around the world and also featured "All Blacks" in its headline and match coverage.

New Zealand Rugby officially added the All Blacks moniker to the Sevens and New Zealand Maori teams several years ago when American insurance giants AIG became major sponsors of the organisation.

The move upset many traditionalists who say the All Blacks title should only be bestowed on our 15-man side and that national Sevens and Maori players don't regard themselves as All Blacks unless they have represented New Zealand in that format.

A poll on the Herald site after the shock 14-12 defeat to Japan showed 68 per cent of respondents wanted the All Blacks name removed from the Sevens team.

"It's been a hot topic all morning," said Martin Devlin who host a sports show on Radio Sport.

"And it's fair to say that almost all opinion is running against NZ Rugby.

"People are saying the All Blacks brand is being hurt."

"There is only one team that is called the All Blacks as far as I'm concerned.

Others suggested New Zealand Rugby had not given enough support to the Sevens team and that more top 15-man players should have been made available.

Just as happened when the USA team defeated New Zealand in a World Sevens Series tournament in December last year, several American news outlets also referred to the "All Blacks" being beaten in their reports.

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Pool 00
Team P W D L Pts
Brazil 7s 0 0 0 0 1
Korea Sevens 0 0 0 0 10
Pool 19
Team P W D L Pts
England Sevens 0 0 0 0 19
Pool A
Team P W D L Pts
Fiji Sevens 0 0 0 0 0
Samoa Sevens 0 0 0 0 0
Scotland Sevens 0 0 0 0 0
Canada Sevens 0 0 0 0 0
Pool B
Team P W D L Pts
New Zealand Sevens 0 0 0 0 0
Australia Sevens 0 0 0 0 0
France Sevens 0 0 0 0 0
Japan Sevens 0 0 0 0 0
Pool C
Team P W D L Pts
Argentina Sevens 0 0 0 0 0
United States Sevens 0 0 0 0 0
Russia Sevens 0 0 0 0 0
Pool D
Team P W D L Pts
South Africa Sevens 0 0 0 0 0
Kenya Sevens 0 0 0 0 0
Portugal Sevens 0 0 0 0 0
Team P W D L Pts
Wales Sevens
Zimbabwe 7s