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Fri 30 Mar 2018 | 11:52

Rugby Union legal battle brewing over 'data' ownership

Rugby Union legal battle brewing over 'data' ownership
Fri 30 Mar 2018 | 11:52

Rugby Union legal battle brewing over 'data' ownership

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While sports technology and the use of analytics around performance data have become the norm in rugby – who actually owns the information that is created during that process is something of grey area and could become a legal minefield.

According to RugbyPass, there are at least two senior internationals that have already sought legal advice over the ownership of data and how that data is being used.

The crux of the issue relates to both performance data accrued by clubs and unions – largely through GPS units and other performance measurement devices – and data relating to injuries players have sustained throughout their career.

Increasingly players believe it is theirs and not the club's. And that it should be afforded the same legal protection that normal personal data is. They want to stop clubs using their data without consent.

The player argument is that they are the creator of the data and that unregulated use of it – ie clubs sharing that data with other clubs, or even selling it to third parties – could have potentially detrimental effects to their careers and their future earnings.

For example, if a player’s performance in training has statistically declined – whether it be speed tests, work-rates or not lifting as much in the gym as they once did – that information could be potentially valuable to a club interested in signing the player.

Likewise, data relating to a player’s medical history – is again of significant value to a club that might be interested in spending hundreds of thousands for their services.

If a club believes a player to be prone to say concussion, they may well not wish to sign him.

Last week Dublin was unveiled as the new global headquarters for International Rugby Players (formerly IRPA), who have relocated their operations from Auckland, NZ. International Rugby Player CEO Omar Hassanein says that his organisation have a number of "live issues" in relation to data disputes between players and clubs.

"We’ve also had live issues in relation to the dissemination of some players personal medical data, to which we stand by the players right to have this protected," Hassanein told RugbyPass.

"There have been cases in the recent past that have raised the issue of the use of player data. We understand that this is new territory both for clubs and players and are working with all sides on that basis, however it is important that players are in control and consulted around any use of their playing data,"

"With the continued global debate about the use of data, many of our members around the globe are asking questions about the use of their personal data, be it medical or playing data.

"We are liaising with clubs, unions and governing bodies on issues that arise. We believe players are entitled to manage their own private data with the same respect to their confidentiality than any other member of the public would be afforded.

"Equally, we are of the view that any personal statistical data relating to the player is owned by the player themselves and hence they should also reap any benefits that may arise from the commercialisation of such data,"

RugbyPass asked Hassanein was he aware of clubs either sharing or selling player data to third parties without player's consent and he is ‘aware’, anecdotally at least, of allegations in this regard.

"Via our member players associations, we have been made loosely aware of such activity potentially taking place, however, the information at this stage is not concrete enough for us to take a stance on it,"

The issue of data is a particularly prescient as the new EU wide data regulations are set to come into play this May.

The General Data Protection Regulation (GDPR) will come into force on May 25, 2018, replacing the existing data protection framework under the EU Data Protection Directive.

Basically put, the GDPR emphasises the responsibilities of businesses like professional rugby clubs who are effective ‘data controllers’.

These regulations could now have a real impact on how professional rugby clubs control player data and present an area where the game is in serious catch-up mode and needs to tread carefully.

By Ian Cameron, Rugbypass

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Rugby Union Legal Battle Brewing Over 'data' Ownership | Rugby365